Success through sport

Sport fans are a vast crowd of consumers, who all, despite the internal diversification, share the affection to the sports. This passion and fondness can become a platform of communication with potential consumers and a simple and efficient way to win them as customers.

If using sports efficiently in marketing was so simple and risk-free, such marketing would be practiced by anyone and it would not be so effective. The key role here is played by the ability to understand and move around this specific segment of the market. Standard models of the market construction that would explain the mechanisms of its functioning do not apply in the sports market. Risks that accompany the sports market can be minimized using the assistance of specialists.

BSS Consultants is an enterprise providing comprehensive servicing of companies involved in activities connected to the sports, and of companies interested in becoming active in the area of sports market.

The offer of BSS Consultants covers a vast range of services at all stages of a company’s involvement in activities in the area of the sports market.

We offer conducting audits and research of the sports market potential and detailed research of its individual aspects and distinct areas. We advise in building and implementing the companies’ marketing strategies and Public Relations.

Polish sports clubs and associations are more and more often subject to strict rules of the free-market economy. The specific model of the market in which they function imposes on the club and association management the necessity to identify their recipients on both markets and to satisfy their, often completely different, needs. Managers’ activities must be focused on respecting the expectations of purchasers (sport supporters and sponsors) and then on coming up to them. The risks that are inextricably linked with the commercialized sports market in which a potential sponsor has multiple and versatile possibilities of promotion, and a spectator multiple and versatile possibilities of organizing his or her spare time, can be minimized with the help of specialists.

BSS Consultants is a company providing comprehensive servicing of sports clubs and associations. Our offer covers a vast range of advising services applicable at the stages of designing, creating and managing a sports product, starting from running an audit and research, through assistance in building a club’s marketing strategies and organizing its public relations, up to implementing the strategies that will contribute to forming the club’s positive image in the environment of all the potential sponsors, media and spectators